Being a real estate agent in Alabama is not a simple task. If you are not receiving new leads consistently, then keeping up with industry demands and sustaining your career becomes next to impossible. 87% of real estate agents leave the industry within 5 years due to insufficient earnings. However, with the right marketing strategy, you can beat this statistic and create a lucrative career that you can enjoy for many years.
What Type Of Marketing Should A Real Estate Agent Do?
As a real estate agent in Alabama, you need to create a great marketing strategy that will engage your community and increase your potential client list. If you have a constantly growing list of leads to follow up with, then there are countless ways to convert them into clients. The main obstacle is generating those leads. We’ve compiled a few standard marketing ideas that will help you improve your marketing game. Depending on the needs of your community, one tactic may be better than another. It’ll be up to you to decide the best way to implement these tools into a strategy that works for you.
Create A Helpful Website
Your website is one of the first places potential clients will go once they discover you. You need to make sure that it is fast, informative, and easy to navigate. If it is clunky or confusing, most people won’t bother going past the home page. Here are some tips to make sure your website is user-friendly:
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- The listing search bar is displayed in an obvious location
- An easy-to-find list of services and an explanation of the benefits of hiring you
- Optimize load speed
- Email sign-up section
- A way to get started with you
These are some of the bare-minimum features your website should have, especially on the home page. Also include blogs, social media links, and other helpful local information so they know they can rely on you as their preferred real estate agent in Alabama.
Complete Your Google Business Profile
One of the top ways people search for a real estate agent is to google “real estate agents near me” or “real estate agents in [desired location].” As a real estate agent in Alabama, you must optimize your Google Business Profile. A GBP is fantastic for driving traffic to your website and increasing exposure. Almost like a second home page, a GBP shows your reviews, ratings, contact number, address, business hours, and links to your website.
Optimizing your GBP is one of the best ways to bring strong leads to you. These people are searching for a home more seriously or are about to start searching seriously. If they find your GBP, go to your website, sign up for your mailing list, or fill out your contact forms, then they are more likely to hire your services.
Utilize Your Email List
Having an email list is one of the best ways to keep track of people interested in you. You can send newsletters to people to let them know about top listings in the area, what your agency has been up to, upcoming events, etc. This strategy allows people to feel connected to you and increases trust amongst your current and potential clients. Create content that educates them on real estate, being a homeowner, and community events. By helping them you are empowering them to go into homebuying confidently, with you as a trusted guide.
Run Social Media Ads
Once you have a strong website, Google Business Profile, and a few posts on your various social media platforms, consider investing in social ads. You can target specific types of potential clients through these platforms. Some Ad content to consider:
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- Testimonials
- Client Reviews
- Showcasing you and your services
These generate high-quality leads and increase website traffic. Increasing your followers and presence on these platforms also boosts trust and visibility.
Various Tactics But Only One Boundary Title
There is no shortage of marketing tactics that you can use to boost your visibility and ensure success. However, there is only one title company like Boundary Title. Our professionals in Huntsville, Alabama are dedicated to providing you with excellent services. Contact us today to learn more about how we can help real estate professionals throughout Alabama.