Real Estate Agent Marketing Plan 

Oct 16, 2023

In the dynamic world of real estate, the phrase “If you fail to plan, you plan to fail” couldn’t be more fitting. The real estate market teems with fierce competition, rapidly evolving trends, and clients who are more knowledgeable and demanding than ever. To stand out in this cutthroat environment, real estate agents must have a strategic marketing game plan. Enter the Real Estate Agent Marketing Plan by Boundary Title & Escrow. This comprehensive guide not only equips agents with cutting-edge strategies to enhance their visibility but also ensures a consistent and impactful brand image that resonates with clients. Whether you’re a novice agent seeking guidance or a seasoned professional looking to refresh your approach, this plan by Boundary Title & Escrow offers insights and solutions tailored to today’s market challenges. Dive in as we explore its offerings and how it can become the cornerstone of your success.

Real Estate Agent Marketing Plan 

To thrive as a real estate agent, establishing an online presence is indispensable. In 2020, a staggering 97% of homebuyers scoured the internet to find their dream homes. While Millennials, now stepping into the housing market, are naturally inclined towards online searches, it’s noteworthy that since 2018, even the Baby Boomer generation has increasingly leaned towards the World Wide Web for their home-hunting endeavors.

Create User-Friendly Websites 

It is important for a Real Estate Agent to build a network. Word of mouth has shown to be an effective way but with the changing times, agents cannot rely on that alone. Agents have to be online now and creating a user-friendly website is the best route to go. One way of doing this is having a website that can be mobile-optimized. Yes not only do you need to be online but your website needs to be easily converted to make it mobile-friendly. Most potential clients are not using a computer to access the web, they are using cell phones. This is a great way for potential clients to find out about you especially if they are on the go and can’t get to a computer. 

Use Website Tools 

Having a great website that can be mobile-optimized and easy to navigate means nothing if potential clients can’t find it. This is where Search Engine Optimization or SEO comes into action. SEO is a set of practices that work together to get your website to rank high in search engines. These practices include: 

  1. On-page SEO 
  2. Off-page SEO 
  3. Technical SEO 

On-page SEO means including keywords you are targeting for each page in the titles, descriptions, and naturally in the text. Off-page SEO means getting websites with high domain authority to link to your website. Lastly, Technical SEO makes your website responsive, secure, and fast.  All of this helps to create a user-friendly website. 

Email Marketing 

Email marketing is another great way to reach potential clients and market yourself. Just because someone reaches out does not mean that they will be ready to do business right away. Email marketing is a lead-generating tool that will continue to push you to keep moving your business forward. You can maintain contact with potential clients passively. Emails can be scheduled to be sent out and will go out automatically without having to be there. They can also be sent to specific individuals. Real Estate Agents can fill emails with whatever content they desire such as facts about buying or selling a home. Through this, Agents can show their knowledge of the field so that when it is time to buy the potential clients that have been receiving the emails already feel confident in the ability of the Real Estate Agent to get the job done.   

Keep It Social 

Social Media is another online tool that Real Estate Agents should use for marketing. Between Facebook and Instagram alone there are so many potential home buyers that can be reached. Agents can fill their profiles with educational content about real estate. Social Media opens the door to being as creative as you want. Short videos called Reels have been flooding timelines. A Real Estate Agent can use this to create funny videos that will captivate followers and not only show they are knowledgeable but that they have a personable side as well. This markets Agents and makes them more relatable. Potential clients are more likely to engage or reach out especially if they feel they can relate. 

A Great Marketing Plan 

A Real Estate Agent needs to have a marketing plan. A great marketing plan includes a strong online presence. An excellent website that’s user-friendly is a start. Then using emails to draw leads and social media are strong tools to market and draw in potential clients. The good thing is there are avenues for marketing that are easy to access and ultimately lead any Real Estate Agent to potential clients so they can be successful. Contact us at Boundary Title & Escrow for all of your real estate needs.

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