The real estate marketing business has taken a different turn nowadays. Unlike before, realtors do not have to depend on just traditional advertisements to reach their clients. Instead, you get to use several marketing strategies, including social media and mail marketing.
Should Real Estate Agents Use Direct Mail Marketing?
Interestingly, the advent of digital marketing has made real estate agents’ duties seamless over time. If you’re a realtor struggling to reach your target audience to sell a house, today is your lucky day. Stick around; we will show you why direct mail marketing is the best way to go as a realtor.
What Is Direct Mail Marketing?
As a newbie or budding realtor, you may not know what direct mail marketing is all about. No need to get uncomfortable because we will tell you exactly what direct mail marketing really entails. Think of it this way: Do you recall how, before the advent of digital marketing, all realtors had to do one-on-one marketing to garner clients? Well, direct mail marketing is much like that one-on-one marketing strategy. However, the good thing about it is that you do not have to meet your clients in person to sell them the idea.
Direct mail marketing entails having someone else deliver the mail for you. Interestingly, you could use the United States Postal Service or other delivery services that catch your fancy. Some common examples of direct mail marketing are flyers, postcards, catalogs, and others. Unlike emails, direct mail marketing is a physical alternative to mailing that makes it easier for prospective clients to see what they must buy.
Why Must Realtors Use Direct Mail Marketing?
In a world where everything has gone digital, one can’t help but ask why realtors need direct mail marketing to pitch their clients. Well, that’s easy if you look at it carefully enough. One of the numerous advantages of direct mail messages that we’d like to point out is that they are a unique way to casually bond with a prospective client. While digital marketing and emails have become the order of the day, going full-on physical makes your brand stand out. Don’t you think a client would be more curious about your brand if you decided to use a different approach than what is available in society at the moment? Just think about it; you’ll realize it’s true.
A study revealed that direct mail campaigns had a higher return on investment (ROI) compared to online display and paid search ads. Interestingly, the study also revealed that direct mail marketing was just a point behind social media marketing as the second ROI medium. You might also find it interesting to know that direct mail marketers boast a response rate of 5.3%, which is higher than the 0.6% of mail marketers. Thus, it is quite beneficial to consider the direct mail strategy as a realtor. Below are some other reasons you need to leverage direct mail marketing as a realtor.
One of the characteristics that set you apart as a realtor is how well you adapt to certain situations and how particularly aware you are of your environment. As a realtor, you have to always leverage the best opportunities presented to you, and direct mail marketing is one such opportunity. Unlike other marketing strategies out there, direct mail marketing is a significant untapped goldmine. Like the statistics we previously presented, direct mail marketing is appropriate if you want to close more clients.
Most people are more likely to consider your proposal based on how unique it turns out. As a realtor, you need to think outside the box to excel at your job, and direct mail marketing provides that platform for you to do so. With direct mail marketing, you get to convince your potential clients by providing a unique, unpopular sales pitch. You can even get more creative by sending colorful, informative, and compelling mail to your prospective client’s mailbox to help you close in a matter of minutes. Once you’ve got your prospective clients awestruck by your uniqueness and creativity, there’ll be no stopping your success.
Enjoy A Wider Reach
It may actually come as a surprise to learn that direct mail marketing allows you to reach a broader demographic compared to electronic ads. Yes, you read that right; direct mail allows you to reach your target audience, especially if your audience is less likely to use emails or social media platforms. While we encourage you to leverage social media, it is also essential to reach out to those who do not. Interestingly, most people may use social media for entertainment but not for their house-hunting needs. Thus, reaching out to them via this traditional method would save them the stress of having to spend hours on the internet finding a suitable property.
How To Use Direct Mail As A Realtor
Using the direct mail technique to close clients could be tricky, especially if you’re new to the realtor space. However, you do not need to panic because we have got you covered. All you need to do is map out a particular plan that works for you and then implement it to perfection. If you are a realtor and do not know how to go about it, you can always trust Boundary Title and Escrow to point you in the right direction.